Been There, Done That: An Indie Author Panel on Writing and Publishing (Part 2)

And we're back! Yesterday my fellow authors and I talked about what goes into our work: the writing, the revising, and the editing. But that's only part of the business, and sometimes less than half. Today we're going to talk about the business side: publishing and marketing.

The Business: Publishing and Marketing

Why indie publishing?

Deb Nam-Krane: As I said yesterday, my characters didn’t neatly fit into the popular categories. To make myself attractive to publishers and before that agents I would have had to have scrapped a lot of my story. On top of that, I had already written a series, and almost every agent’s blog I read said that they wanted standalones.

That, plus the fact that two successful indie authors I knew gave me the lowdown on what the business really looked like both in the indie and traditional worlds. If I could go back, I would have done this much sooner!

Jami Deise: I was unable to publish traditionally. There are two pieces of advice that new writers commonly get: write what you know, and write the book you want to read. In two cases, I wrote what I knew, and I was the only one who wanted to read it!

Caroline Fardig:  Originally, because no one wanted my first series.  Now, because I like the freedom.

Erin Cawood: Because I broke too many rules for traditional romance. But now I love being in control.

Where do you publish and why?

DNK: I don’t think there’s an indie author out there who doesn’t publish on Amazon via the Kindle Direct Publishing program. Having said that, the benefits I got from being exclusive to Amazon didn’t make up for losing out on other potential markets, like iTunes, Kobo, Barnes and Noble, and Smashwords. On top of that, I’m uncomfortable with how predatory Amazon is with indie authors. They don’t seem to have the capacity to stop blatant scams (like those “Summary of” books that rip off popular nonfiction books), but if a random indie author puts their table of contents in the wrong place or gets carried by a popular newsletter, they can have their book yanked. I don’t want to be completely vulnerable to that kind of company.

JD: I am on Amazon exclusively because frankly I’m too lazy to deal with all the other outlets. My second book went out with a small indie publisher, and I found out that without control over my pricing options, my sales were minimal, which is why I went back to self-publishing for my third book.

CF:  Amazon, of course.  I use Smashwords to get my books out to the other outlets.  They’re very easy to work with, especially lately, so I’m happy having a central place to run books through.

EC: I mainly publish on Amazon.

What do you spend money on when you publish?

DNK: Editing and a well-designed cover. Even if you’re just getting a proof-reading, it’s money well spent. Everyone expects an indie to be an amateur and they will find errors (as they will in traditionally published books these days). Make sure that they’ll find as few as possible.

No matter how much you’ve spent on editing and how brilliant your prose is, if it’s got a lousy cover, no one’s going to want to buy it (and a lot of people are going to cringe). Covers don’t have to cost a lot—there are a lot of companies that sell premade covers, for example—so there’s no excuse not to have something professional when you go to sell.  

JD: For this last book, I spent a lot of money with a book launching company, and that turned out to be a mistake. I did get a professional cover and website design out of it, though.

CF:  Editing, cover art (I can do it myself, but it look SO much better when someone else does it), publicity.

EC: Editing, cover art, marketing.

If you could only spend money on one thing, what would it be?

DNK: A cover. Worse comes to worse, you can usually bargain with someone who can do at least a proofread for you. That is sometimes possible with a cover artist, but not as likely.

JD: I agree. The cover is extremely important.

CF:  Publicity in the form of sales channels like Bookbub, Ereader News Today, Bargain Booksy, etc.  Sometimes that is the only way to get your name out there.

How do you tell people about your book? In other words, how do you market your work?

DNK: My blog and my newsletter. Facebook got to be too expensive for what they were offering, which wasn’t much, and I haven’t heard good things about Amazon Ads.

You don’t have to blog every week, but even if you blog three times a year, you should have a page for each of your books, with the cover, blurb, and links to where the book can be bought. Ideally, you’d also include an excerpt and some reviews, too.

I think this is going to be the year during which we focus on the newsletter subscribers we have and stop trying to get new ones at the same pace.

JD: I spend a lot of time pestering my friends on Facebook. They haven’t blocked me yet.

CF:  I’ve hired a publicity company for my last 2 self-pubs, and it’s worked out very well.  Other than that, I have a newsletter and post on Facebook and Twitter.  I have a blog, but I think people only read my posts when I link from Facebook, so again, Facebook.

EC: Having a schedule of regular releases is important, hence the reason I'm taking a year out of marketing to to concentrate on writing. But I have a newsletter, Facebook and Twitter accounts, a website, and I also advertise.

What’s been your most effective marketing tool?

DNK: Giving my first book away for free! It’s a good way to stay visible and generate interest in the rest of my series (most of the titles don’t stand alone).

JD: I haven’t been able to get a Bookbub ad, but an ENT ad breaks even.

CF:  For the money, Bookbub.  For getting people information about me, I’d say my personal Facebook page works better than my author page.  But you can’t bombard people--I think a single post when a new book releases is enough.

What threats do indies currently face?

CF:  I think oversaturation of the market is a big problem.  I guess it faces traditionally published authors as well, but with a company behind you, you get more opportunities to get your name out there.  It’s difficult to get noticed in a sea of other authors.

DNK: What Caroline said, plus the fact that Amazon’s terms get tighter now every year. Latest rumor I heard was that authors who aren’t exclusive to Amazon are only going to get 50% in royalties, down from the 70% we’re getting now.

What opportunities do indies have?

CF:  Well, actually getting a book published is the biggest one.  Only ten years ago, being an indie meant having to sink a bunch of money in hundreds of vanity press book copies and trying to sell them out of your garage.  But now that it’s so easy to put your books out online, we have virtually no outlay of cash up front--if you don’t count editing and cover design like we talked about earlier.  For my first series, I used friends as editors and made my own covers, so I had no expense.  Now that I’m generating some income, I’m using part of that to pay for editing and cover design, and I think it helps make a better product overall.  But it can be done frugally if necessary--which is a huge boost to an author just starting out!

DNK: Good point! Being independent means we can be flexible and ride out changing market and industry trends and still be the ultimate decision makers, both for our stories and our marketing.

We'd love to hear your thoughts on publishing, writing, and reading in our modern world. Hit the comments down below, and thanks for reading!

Been There, Done That: An Indie Author Panel on Writing and Publishing (Part 1)

As you may know from reading this blog, I tend to stay away from traditional "writerly" topics because I know most readers don't care. However, a few months ago I attended a post-NaNoWriMo panel discussion and I realized that I did have some things I wanted to say publicly. I also knew that, with a little bit of begging, I could get some of the other indie authors I know to share their thoughts as well.

Today we're going to be discussing what I call the craft side, and tomorrow we'll touch more on the business side. I hope this is of some use to people even if you're not an author; a lot of this is applicable to any small business.

The Panel

Erin Cawood

Erin Cawood is a commercial women's fiction author, with a taste for dramatic storylines and a passion for strong lead characters she really gets behind, cheering on right to the very end of their story. Her specialty is taking romance into the darker, edgier side of contemporary fiction.

 Facebook Twitter Website

Jami Deise

A lifelong resident of Maryland, Jami moved to St. Pete Beach, Florida, in 2012 with her husband Tom, son Alex, and dog Lady. A baseball mom for 15 years, she self-published “Keeping Score,” about a divorced mom whose 9-year-old son starts playing select baseball, in 2013. In 2015, Evernight Publishing released her urban fantasy “The Ties that Bleed,” about a vampire assassin working for the FBI. “House Divided” was released in November 2017, about a Democrat married to a Republican. Jami is an associate reviewer at www.chicklitcentral.com and a freelance developmental and copy editor. She is represented by Rachel Beck at Holloway Literary.

 Facebook Twitter Blog Website 

Caroline Fardig

CAROLINE FARDIG is the USA TODAY BESTSELLING AUTHOR of over a dozen mystery novels. Fardig’s BAD MEDICINE was named one of the "Best Books of 2015" by Suspense Magazine. She worked as a schoolteacher, church organist, insurance agent, funeral parlor associate, and stay-at-home mom before she realized that she wanted to be a writer when she grew up. Born and raised in a small town in Indiana, Fardig still lives in that same town with an understanding husband, two sweet kids, two energetic dogs, and one malevolent cat.

Website Facebook Twitter Goodreads 

Part 1: Writing, Revising, and Editing

Here's an ice breaker: who is your favorite author?

Deb Nam-Krane: I read a lot of fiction and non-fiction, but I just got hooked on Donna Leon’s 
Commissario Brunetti series. It’s set in Venice and has been going strong for about twenty-five years. It’s a mystery series, but it’s as much about modern Venice as it is finding out whodunit.

Erin Cawood: I'd have to say Amy Andrews. Every one of her books is pure escapism.

Jami Deise: Right now I’d have to say Liane Moriarty. I’ve read everything she’s written and eagerly 
await her next book. Second place goes to Laura Lippman, who writes a PI series and stand-alone 
thrillers, and is also an amazing teacher.

Caroline Fardig:  I love Tami Hoag.  Her mysteries are dark and twisty and at the same time give you all the feels.

And what's a random fun fact about yourself?

DNK: I’m a really good cook!

JD: I’m obsessed with karaoke.

CF:  I love to paint.

EC: I love to get creative with cakes.

Onto business...What typically is your writing process? Does your genre affect it?

DNK: It’s hard to say which comes first—character, universe, or story—but once I have a rough idea of those I “spend time” with my characters as much as I can so I can get to know them and figure out how they ended up where the story begins. That invariably means that I end up with a bunch of other characters and then I figure out how their stories fits into the larger story, and how that larger story has been changed by the smaller stories.

JD: I’m an outliner. I have to know where I’m going before I can get started. I even make changes to the outline when I’m making revisions to the book. I like to be able to see the entire story in several pages rather than hundreds.

CF:  The more twisty a plot, the more outlining I do.  I find that I write faster when I’ve outlined everything and have a sense of where each scene is going.  I used to edit what I wrote the previous day, but writing goes a lot faster if I wait and edit (at least most of the work--I haven’t been able to totally break away from that habit) at the end.

EC: I write down as much of my idea as I can before I can forget it. Then I try to plan it by scene. But most of the time I end up getting in deep so I have a very rough first draft. Then I go in deeper and add the interesting stuff, set the scene, build the emotional journey and the conflict, getting a really good feel for my characters and their current world before I destroy and rebuild it.

What’s your favorite part of the writing process?

DNK: I don’t like to start creating the story until I know as much as I can about my characters and their world, but I still find that as I write the characters will reveal more details to me. Channeling those details is pretty cool!

JD: That eureka moment when I’ve come up with a great idea for a new book, or for the revision.

CF:  Same as Jami—the moment when I get an idea and can’t wait to get it down on paper.  A close second is my own first edit, when I get to look at what I’ve written for the first time in its entirety.

EC: That moment when the characters come alive. You'll be bobbing along and suddenly your character will say something or do something that makes you go ‘Oh you so did not just do/say that!” from that moment on the story becomes theirs and you're just the vessel they use to tell it.

How do deadlines (e.g., writing for a publisher, participating in NaNoWriMo) affect your writing?

DNK: It’s all about preparation: if I know the characters, the universe, and the basic plot outline, then it’s work, but it’s not torture. But when I only have a vague idea of the plot, that will kill me sooner rather than later.

CF:  It depends on whether or not I really like what I’m writing as to whether it’s adrenaline fuel or sheer torture.  Knowing I have a deadline keeps me from putting things off, but it can also cripple my creativity and cause me to have to work extra hours.  Last year I had a lot of tight deadlines.  I’m hoping this year it isn’t the case.

EC: I hate deadlines. They seriously mess with my mojo. So I don’t have any. As an indie author I have that flexibility to set (or not) my schedule.

How long does it take you to write a first draft?

DNK: The first manuscript I wrote took about four and a half months, and the next three books took less time. By the time I was on the fourth installment, I could finish in two weeks. The sixth full-length took me about three weeks, but the fifth and seventh books took more like three months. Again, it’s about knowing what you want to say before you get there.

JD: That’s a hard question to answer, because I usually end up revising it before I’ve finished a complete actual first draft. I’ll get halfway done and then realize I need to make a major change. Since I’m an outliner, these things shouldn’t happen, but they do.

CF:  Actual writing, I can do around 2000-3000 words a day, five days a week (barring distractions).  So depending on the length, I’d say around two months to just write the thing.

EC: Barring distractions, I can write a first draft in a few weeks.

How long do you let a first draft sit before you touch it again?

DNK: Since I write for the most part in series, ideally I don’t touch the first draft of the first installment until after I’m done with the last installment. That’s a big help as far as continuity, and it also gives me the distance I need. Having said that, I need time to walk away from that universe altogether. Ideally, at least two weeks.

JD: Depending on what else I’ve got going on, anywhere from a week to a few months.

CF: I used to let them sit for a couple of weeks, but I don’t have that kind of time these days.  Lately, it’s been only overnight.

EC: My editor recommends a minimum of 6 weeks. If I’m working to schedule, then I write draft one, write the draft of a second book, then go back to the first.

What’s the first thing you do when you go back to your draft?

DNK: I end up reading the first chapter or few pages and see if it sounds right. I don’t just mean whether the POV has a strong voice, but also if the words have the right rhythm for the kind of story I’m trying to tell.

JD: I read it as quickly as possible, the entire book, just as if I were reading a published work. I use the comments function to make notes about what I need to change, but I don’t start making actual changes until I’m done with the read.

CF:  Re-read the last couple of pages, or more if needed.  Like Deb said, I need to get back into the rhythm of the narrator’s voice.

EC: I print it out and edit by hand. I get tempted to start rewriting if I'm working on screen.

Typically, how many drafts does it take for you to be finished?

DNK: I don’t even want to count how many I went through for my first book! At least ten, and by the time it was done, I was done too. I had too many competing opinions that I was trying to accommodate, which was a valuable lesson right there.

Since then, I’ve been able to get most of the books done within two or three drafts.

JD: There is no typical. But we’re talking double digits.

CF:  I don’t count drafts.  Mine is a continual work in progress.  But I will say I edit/read through it at least twice before I hand it over to an editor, then do the suggested edits and read/edit at least two more times myself.

EC: No comment. Seriously? Too many.

What is your favorite tool when editing?

DNK: I usually draft in Google Docs and then edit in Microsoft Word. (And right now I’m drafting in a notebook!) One thing that made a big difference for me was using the Outline and Comments features, both for myself and my beta readers. It makes it much easier to find the parts I want to change.

JD: I just use Word.

CF:  Word.

EC: I outline in Scrivener, write and edit in Word. Finely edit with Pro-Writing Aid. Then I use an Android app called Voice Aloud which is a text to speech app, you pick up quite a few things by listening. And proofread by converting to ebook and read on my Kindle or phone.

Beta readers, critique groups, and editors: how do you use these people and when?

DNK: I have never used a critique group, but I’m not opposed if it were the right group of people. I do use beta readers, though, and I lean heavily on Erin and Caroline. They’re good at being honest yet constructive, and they can zoom in really quickly to what isn’t making sense.

I do not give anything to my editor until it’s at least passed muster with those two, and maybe my husband. I like her to take two passes at my manuscripts and she’s great about catching continuity errors and what I call “a logic check”. One of the most fulfilling moments of my life was when she gave me my manuscript back with no comments, even after two checks. Thanks, Caroline and Erin!

JD: I’ve tried critique groups but they tend to fall apart. There are a couple of friends who are able to give me the big-picture notes that I look for. I do hire professional editors and other writers when something isn’t working and I can’t figure out why. And my agent gives notes too.

CF:  I don’t have a critique group, but I’m lucky to have some awesome beta readers!  Deb and Jami have been awesome, and I have a few other friends (authors and non-authors) who have been amazing as well.  Couldn’t do what I do without them.  I always use an editor, whether it’s through my publisher, someone I pay, or my cousin, who’s got a doctorate in English.

EC: I have a couple of beta readers, Deb is one of them. These are the first to read. I then have a developmental editor, copy editor and a proofreader.

How do you find beta readers and editors?

DNK: Before I left social media, I met Erin in an open authors group. Later, Erin introduced me to a Chick Lit writing group. It turned out that many of us weren’t writing straight chick lit but the moderator let us in anyway. That’s where I met Caroline (and Jami!).

I found my current editor through another indie author I know (Diantha Jones). Her stuff is always well-edited, and I finally asked her who her editor was. I’ve been really happy with her (Mia Darien) ever since. (And FYI, I met Diantha on Goodreads.)

JD: Workshops and conferences.

CF:  They’re friends who I’ve met either in real life or along my journey in publishing.  It’s important to find someone you can trust and who knows what they’re doing!

EC: I have met all of my team through social media and recommendations from authors I know.

What is your favorite revision trick?

DNK: Print! Get yourself a CreateSpace account and upload your manuscript into one of the templates. (Don’t worry about the cover for now.) Order a revision copy for yourself, then read it like a novel. You will find so many errors that you wouldn’t have seen on a screen.

And for the love of god, use your word processor’s spelling and grammar checks before you give anything to anyone. Enough said.

CF:  A different twist on Deb’s idea, I email myself a copy of the Word document and let iBooks turn it into a PDF so I can read it on my iPad like an ebook.

EC: As I said above, I print to paper and read aloud, then I listen via a TTS device and then I read on a e-reading device.

What is one piece of writing or editing advice you wish you were given early in your writing career?

DNK: Believe in your story over market trends. I fought with a number of people about changing the age of my main character from 19 to under 18. That was when Young Adult was hot and people didn’t know what to do with characters between the ages of 19 and 26. I did end up sticking to my vision, but I wasted a lot of time trying to make everyone happy.

JD: Don’t get cute with dialogue tags.

CF:  I wish I’d researched as thoroughly for my first book as I do now.  There were a couple of things I’m now stuck with in the series that I wish I’d thought through a little more.

EC: Write for your readers. My first novel, I wrote for the market and what I expected agents and publishers would want. But it affected my creativity. Someone said to me to write for my readers and it revolutionized my writing.

And that's all for today! Please have a think on all of the knowledge my friends threw down and come on back for tomorrow's conclusion.

An Interview with @CarolineFardig, author of the upcoming Bad Medicine...and the Java Jive series!

Did I mention that one of the best perks of being in the indie community is having a chance to read some gems before anyone else gets their hands on them? Well, it is, and once again I hounded Caroline Fardig to let me read her latest as soon as she'd spell checked it.

I have good news and bad news: Bad Medicine is just as good as It's Just A Little Crush and That Old Black Magic...but this might be the last we see of Miss Lizzie Hart, at least for a little while. *sniff* But- and this is more good news- we're going to be seeing a lot more from Miss Fardig! Read on to find out what, when and the secret to Caroline's success.

In what way is this story a departure from the other two books in the series?

Aside from the fact that my two favorite characters aren’t speaking to each other at the beginning, it’s not much of a departure. In fact, I think BAD MEDICINE ties both books together and kind of brings the trilogy full circle.

What's up with Lizzie actually using good judgment?!

Weird, right? Lizzie has been punched in the gut enough that things are finally starting to sink in for her. She’s working smarter.

What made you decide to pursue a medical angle in this book?

I’ve always been fascinated (and scared to death) by the way drugs can wreak havoc on our systems. I personally freak out if my body isn’t working the way it should, especially if I’m on a new medicine for some reason. It’s horrifying to think that two seemingly harmless drugs could cause a reaction that could kill you.

Is this really the last we're going to see of Lizzie?

Never say never. I have a new series coming out with Random House, the Java Jive Mysteries, and I’m also working on a very less cozy, much more forensics based novel. I don’t have the time to juggle 3 series at once, so I thought it would be easy to wrap up Lizzie’s story after three books. However, that doesn’t mean she and the gang are gone forever. Besides, Juliet, the main character in the Java Jive series is from Liberty, and Lizzie’s brother Ryan is a recurring character in the series as well.

I did like Ryan! When are we going to meet the rest of the Java Jive crew?

Ryan was fun to write, because he and Lizzie have such a strong brother-sister banter.  You'll meet Juliet and the rest of the Java Jive crew in DEATH BEFORE DECAF.  There's a sneak peek at the end of BAD MEDICINE!

Your career has made a big leap since you published It's Just A Little Crush. What's on your plate now?

I think I was overly wordy in my last answer and answered this question as well. Specifically on my plate is the first revision for the second book in the Java Jive series. And when I say “revision” I mean “rewrite of most of the second half”.

Every month (or is it week?), we see new forecasts of doom (which, we know, is right up your alley!) and/or Get Rich Quick schemes in publishing. What do you see?

As for Get Rich Quick schemes, I call those “one author simply got lucky and thinks he gamed the system”. As for the forecasting of doom, well, it depends on who you are and how you look at it. Are traditional publishers in trouble? Yes and no. Yes, their market share is being chipped away by indies. Yes, people are going to ebooks instead of buying print copies, which forces publishers to use a different marketing strategy. No, they’re not going anywhere anytime soon, because people still generally trust the quality of the works of “traditionally published”

authors over indies. Plus, the Big 5 still have an army of publicists and marketing experts who know how to get books in front of readers.

What do you think has been the secret to your success?

My team of friends and family who have all pitched in to help me! I have 9 editor/beta readers (yourself included!), all of whom have their own unique perspective and skill set. They truly make my books what they are, and I couldn’t do it without them. Other than that, I work A LOT. So much so that I’m always being told by my husband to “take a break”. I’m constantly thinking about writing the next scene, coming up with the next book idea, and trying to get my name out there.

So then would your advice to other authors be to work smarter or to work harder? ;-)

YES.  But seriously, for example, when a certain promo works well for you, use it again.  Or when some kind of advertising doesn't net you any sales, learn from your mistake.  Work anytime you can, because no one is going to do it for you.  You control your destiny, and (barring plain old bad luck) if you put in the time and effort, you'll see a return. 

Indeed! Thanks so much to Caroline for sitting down with me. Bring on the Java Jive!

~~~

What do a smokin’ hot detective, an evil chiropractor, and a couple of blind dates from hell have in common?

Lizzie has to wrangle them all in the third book of THE LIZZIE HART MYSTERIES series!

~~~

Lizzie Hart is overjoyed that six whole months have passed without a single murder in the sleepy town of Liberty. It’s also been six months since Blake Morgan heartlessly dumped her, but she’s determined to get over him. She’s slimmed down, ready to party, and injury-free, except for a little nagging pain in her ankle. She’s also very single, but her friends are doing everything in their power to fix that—including setting her up on one disastrous blind date after another.

Lizzie’s reprieve is short-lived when an old friend of hers is found dead from an apparent drug overdose. She wants to write it off as bad behavior after having seen the guy cheating on his wife with the new chiropractor in town. However, when she sees that same chiropractor playing doctor with another man who ends up dead, she worries there could be murder afoot.

Doing her best to stay on the right side of the law this time, Lizzie decides to go straight to the police with her suspicions. Unfortunately, the only cop available to speak with her is the stern yet hot new detective who has already given her a traffic ticket and a reprimand for public intoxication. Not surprisingly, he brushes her off, leaving her no choice but to begin snooping on her own. Lizzie soon learns she’s going to need help to get to the bottom of this mystery, but her best partner in crime solving, Blake, has turned into her worst enemy.

Can Lizzie and Blake find a way to work together to catch the killer…or will they kill each other first?

Buy It Now!

a Rafflecopter giveaway

CAROLINE FARDIG is the author of the LIZZIE HART MYSTERIES series and the forthcoming DEATH BEFORE DECAF, available November 2015 through Random House. Her eclectic working career included occupations of schoolteacher, church organist, insurance agent, funeral parlor associate, and stay-at-home mom before she realized that she wanted to be a writer when she grew up. Born and raised in a small town in Indiana, Fardig still lives in that same town with an understanding husband, two sweet kids, two energetic dogs, and one malevolent cat.

Website |  Blog |  Mailing List |  Twitter |  Facebook