While I do also interview authors, I don't do this unless I have already reviewed their book. I want to be able to talk about the story, not just the author. However, under certain circumstances, I might post an author interview conducted by someone else.
When I write guest posts for other bloggers, I try to be as original as I can, and I advise my guests to do the same. I also suggest that authors try to write posts that will be appealing to readers as well as other authors. The internet is filled with writing advice; let's do something different.
Regardless of what you're submitting, make sure you include the following
- The title of the book or books you're promoting, if you're published or close to it
- Your name
- An author photo
- A photo of your book cover, if applicable
- Your social media links (generally speaking, that includes your blog, Goodreads page, Facebook Author page and Twitter account. I also STRONGLY advise people to include a link to sign up for their mailing list. You can also include your Amazon and Smashwords Author Pages.)
- Your retail links (Amazon, Smashwords and/or whatever vendors you want to highlight.)
Some Best Practices to consider
- As Anne R. Allen reminds us, take a look at other posts I've written or hosted. As you can see, I take (most) comers, but most of my guest authors have a certain tone and/or are chick lit or romance writers. Just make sure that the piece you're writing won't be too jarring for the usual audience.
- As Louise Wise notes, if you're committed to write on a certain topic, particularly for a blog tour or a host's blog event, stay on topic. If you have questions about whether or not you are, ask.
- Try to keep posts to 1500 words or less. Internet readers are increasingly impatient and you'll probably lose them after 800 words, no matter how brilliant your insights may be.
- As advised by Sinead MacDughlas, most retail sites throw in a lot of referral tags in their urls, depending on how you arrived at the product. Even when embedded, keep the links as short as possible. So instead of http://www.amazon.com/Family-You-Choose-Pioneers-ebook/dp/B00FIMIZIY/ref=la_B00C45K4CI_1_2?s=books&ie=UTF8&qid=1380903345&sr=1-2 use http://www.amazon.com/Family-You-Choose-Pioneers-ebook/dp/B00FIMIZIY. (And did you check out just a little bit looking at those links? Onto my next suggestion...)
- Keep urls to a minimum on the page. Wherever possible, try to embed links into images or text. Our eyes aren't yet accustomed to html-speak and many of us tend to check out when we see something that looks like tech-speak gobbledy-gook. So instead of "Click here to buy my book http://amazon.com" use "Click here to buy my book."
- Use popular fonts like Arial, Times New Roman, Verdana or Helvetica.
- Try to keep your size between 10 and 12 points.
- Other than photos and embedded video, keep graphics like bars and shapes to a minimum.
- If you're using pre-formatted HTML, please make sure it works across all platforms. Sometimes it can be more trouble than it's worth.
- Are you doing a Rafflecopter Giveaway? As tempting as it is to make liking or following you on all of your platforms a condition, limit the requirements for your giveaway unless you're giving away something coveted, like a high-value gift card. For most other giveaways, keep your conditions to joining/following/liking your Facebook page, Twitter account, mail list and Goodreads account.